Analytics Module

Honest attribution. Clear business outcomes.

Verify the commercial impact of your campaign content. Hoopoe tracks conversion funnels from impressions to attributed closed-won deals.

Executive Dashboard Preview

Last updated: Just now

Total Reach

245.8K

+12.4% this wklive feed

Weighted Engagement

4.82%

+0.3% this wklive feed

Leads Generated

812

+85 this wklive feed

Pipeline Created

$48.5K

+$12K this wklive feed

Attributed Revenue

$24.2K

+$8.5K this wklive feed

Publish Health

99.2%

1 failure (resolved)live feed

Channel Demographics

Platform metric definitions vary. Selecting a platform filters active impressions and demographic summaries in real-time.

Reach104.5K

Impressions142.1K

Profile Visits2.4K

Post Saves840

Performance Comparison

Campaign attribution ranking

Verify costs and conversion values side-by-side. Track which campaign narrative triggers the highest lead volume.

Campaign	Leads	Cost/Lead
Summer Launch	41 leads	$8
Spring Promo	23 leads	$12

Leads Created by Campaign

Conversion Funnel

Track conversion progression from initial reach to paying customer deals. Funnel analysis is affected by browser tracking limitations.

Stage 1

Reach

245K

100%

Stage 2

Engagement

48K

19.5%

Stage 3

Clicks

12.4K

5.0%

Stage 4

Visits

9.2K

74.1% of click

Stage 5

Forms

1.4K

15.2%

Stage 6

Leads

812

58.0%

Stage 7

MQL

450

55.4%

Stage 8

SQL

210

46.6%

Stage 9

Opportunity

43.8%

Stage 10

Customer

52.1%

Attribution Model

Transparent modeling

Attribution models have inherent limitations due to offline sales cycles and cookie opt-outs. Select a template model below to preview credit distribution logic.

Model Mechanics

First Touch

Credits the first campaign connection to cross the timeline.

Attribution limitation notice: Direct revenue connections can be impacted by multi-user decision scopes, offline sales contracts, and browser storage clearance limits.

AI Intelligence Insights

Audits and notifications generated automatically to assist with post scheduling, conversion flags, and campaign budgets.

Anomaly Alert

Instagram engagement dropped 40% this week. Verify if caption length rules have changed.

High Confidence

Optimal Timing

Your LinkedIn audience responds most at 9:00 AM Tuesdays. Shift queue slots accordingly.

94% Confidence

Content Strategy

Carousels perform 3x better than single image posts. Generate carousel variants next brief cycle.

82% Confidence

Metrics Definitions

Every metric has a clear calculation formula and source audit trail.

Audit your metrics with transparent tools

Consolidate impressions, track leads attribution models, and export clear PDFs without vendor lock-in.

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